العلامة التجارية for Dummies
العلامة التجارية for Dummies
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بالنسبة إلى الشركات الأكثر رسوخًا ، يمكن استخدام أبحاث العلامة التجارية بشكل منتظم أو مستمر لتتبع تصورات المستهلكين وتجاربهم.
من منظور العلامة التجارية ، يمكنك اكتشاف وقياس ارتباطات العلامات التجارية التي يمتلكها المستهلكون عندما يفكرون في عملك.
شخصية العلامة التجارية: يمكن أن ترتبط شخصية العلامة التجارية بشخصية الإنسان وصفاتها، كأن تربط شخصيتها بمفاهيم معيّنة في ذهن العميل كالرعاية أو الرفاهية أو الصدق وما إلى ذلك من مفاهيم وصفات.
Most jurisdictions have since amended their trademark legal guidelines to deal with domain names specifically and to deliver specific remedies in opposition to cybersquatters.
By a similar token, trademark holders need to be cautious while in the sale in their mark for comparable causes as implement to licensing. When assigning an desire inside a trademark, In case the linked product or service isn't transferred with it, then this may be an "assignment-in-gross" and could lead on to the loss of legal rights in the trademark.
In circumstances of dispute, this disparity of legal rights is frequently known as "initially to file" (i.e., register) in contrast to "very first to use". Some countries, for instance Germany, present you with a constrained number of typical legislation legal rights for unregistered marks, where by to get protection the goods or products and services should 1st occupy a highly important posture in the marketplace — where this could be 40% or even more market place share for gross sales in The actual course of products or expert services.
بالطبع! هنا بعض المصادر والمراجع التي يمكنك الرجوع إليها لإثراء مقالتك حول تعريف العلامة التجارية:
Like a trademark need to be applied to take care of rights about that mark, a trademark could be 'abandoned' or its registration can be canceled or revoked if the mark will not be constantly applied. By comparison, patents and copyrights cannot be 'deserted' along with a patent holder or copyright operator can frequently enforce their legal rights devoid of using any particular motion to take care of the patent or copyright.
If your inspecting legal professional approves the applying, It's going to be "revealed for opposition". Through this 30-day period, 3rd get-togethers who may very well be afflicted from the registration with the trademark may perhaps move ahead to file an opposition continuing to prevent the registration of the mark. If an opposition proceeding is submitted it institutes a situation before the Trademark Trial and Charm Board to ascertain each the validity of your grounds to the opposition and also the ability of the applicant to register the mark at problem. Lastly, provided that no third-celebration opposes the registration of the mark during the opposition period or the opposition is ultimately resolved from the applicant's favor, the mark might be registered in due course.
ترغب بنشر مسار تعليمي؟ اضغط هنا يمكنك البدء بجني المال وتحقيق ربح مادي من أبحاثك العلمية، المزيد
حيث يمنح مفهوم العلامات التجارية الشركة شخصية يمكن أن تساعد في جذب المستهلكين وزيادة سمعتها ومبيعاتها، وعادةً ما تتحدث مفاهيم العلامة التجارية عن مشاعر المستهلك وكيف تجعله العلامة التجارية يشعر بشكل أفضل، أو كيف يستفيد منها بشكل أفضل.
تدعم العلامة التجارية جهودك التسويقية والإعلانية. إنَّها تساعد حزمة الترويج الخاصّة بك على تلك الدَّفعة الإضافيّة مع الاِعتراف والتأثير المضافين.
Logos can also serve as an incentive for companies, companies, or suppliers to constantly give top quality solutions or expert services to maintain their business track record. Also, if a trademark proprietor does not retain top quality Manage and adequate supervision about the manufacture and provision of تعرّف على المزيد products and solutions or products and services provided by a licensee, such "bare licensing" will ultimately adversely affect the operator's rights inside the trademark.
Trademarks that are thought of offensive are sometimes rejected As outlined by a nation's trademark regulation.[11]